Mona and her sisters, Huda and Alya Kattan, launched cosmetics line Huda Beauty in 2013. Speaking on Dubai Bling, Mona said she always wanted to be a businesswoman. And, it looks like she and her sister have made those dreams come true. Mona said Huda Beauty was valued at $1.2 billion in 2017. In 2020, Huda Beauty's annual sales were Dubai-based makeup brand Huda Beauty has reached an incredible milestone for 2020 despite the difficult year. The movement undoubtedly took root with the launch of Huda Beauty in 2013, kickstarting the stratospheric growth of a Dubai-born brand that was valued in 2017 by Forbes at over $1.2 billion. Now, a flurry of influencers, makeup artists and beauty entrepreneurs are keen to emulate the success of Arab-American founder Huda Kattan. HYsT.